A, B or C? - the great car cover up

The Great Car Cover Up is a stunning viral microsite from one of my alltime digital favorite's Glue London. Unfortunately I missed the live time of it. But the idea is still cool.

To raise awareness of the RAC's Car Data Check product they raffled three mystery cars for the price of a £1 text message. A convertible worth tens of thousands of pounds, a guaranteed head turner and a complete dud. But which is which? The microsite provides footage of the three cars that have their identities concealed. They have been filmed in a secret London location, and users were asked to text their choice of car A, B or C for just £1. The cars were protected by Mike, a funny security guard. The winners of each car were randomly chosen and asked to pick up their car at the Grand Reveal which is shown on the website.

There are also free bonus entry into the prize draw if you send on the competition details to your friends, as well as a car popularity graph so that you can see which car is receiving the most votes.

The competition run five weeks and raised £10.000 which they have spend to Brake, a road safety charity.