Good things should never end

This is definitively one of the best campaigns I have seen for a while. It's part of the "Good thing should never end" campaign by Orange UK.

The mechanic is to bridge the TV campaign with promotional online content by using interactive TV. Yeah!

And what is the idea? The concept is "to drive a deeper engagement and expanded knowledge of Orange's 'unlimited' proposition by provoking a discourse online, so that people can collectively find and highlight where Orange have hidden a number of 'good things' and then go back to the TV and find them.

In other words: Try to find all of the hidden benefits of being an Orange customer. Some of them you'll find via interactive TV whilst others can only be worked out by finding the answers seeded online. (via Weapon 7)

And throughout your search you'll fall in love like never before with this fuzzy wuzzy stop-animated monsters and funny mad creatures ...

The interactive TV Ad


The microsite (nice navigation concept: endless scroll down).










There is so much love in the details e.g.the sound on/off creature below.




Created by Weapon 7 and KandLE_Design.